Criteria-based targeting, not spray-and-pray
When you’re ready to get back out into the job market, it can be tempting to apply for anything and everything, just to feel like you’re making progress. But sending out dozens of generic applications rarely leads to the results you want. Instead, a focused, criteria-based approach will save you time, energy, and a lot of frustration.
Why Targeting Matters
The more intentional you are about where you apply, the more likely you are to find a role and organisation that actually fits your skills, values, and goals. Employers can spot a generic application a mile off, but when you’re clear about why you want a particular role, you stand out for all the right reasons.
How to Identify Your Targets
1. Define Your Criteria
Start by getting clear on what matters most to you. What kind of roles excite you? What size or type of organisation suits your working style? What values or culture do you want to be part of? Make a list of your “must-haves” and “nice-to-hav